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You have clicked on "Media Synchronizer" made by "Acer Inc."

Measures you can take regarding this program:

End TaskClick this button to terminate the program. The program will be stopped and the system tray icon will disappear.
UninstallClick this button to uninstall the program. The program will be removed from your computer following the proper uninstallation procedure.
Remove from AutorunClick this button to remove this program from startup, so it will NOT get started every time you turn on your computer.

Description extracted from Wikipedia:

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Company NameAcer Inc.
zh-Hant|宏碁股份有限公司
Founded1976 (as Multitech)
Location CityXizhi, New Taipei
Location CountryTaiwan
Key peopleZhentang Wang
(Chairman and CEO)
IndustryComputer hardware\
Electronics
Number of employees7,757 (2011)
Home pagehttp://www.acer.com|Acer.com

Acer Inc. (icon|ˈ|eɪ|s|ər; lit. Hongji Corporation) is a Taiwanese multinational hardware and electronics corporation headquartered in Xizhi, New Taipei City, Taiwan. Acer's products include inexpensively-targeted desktop and laptop PCs, tablet computers, servers, storage devices, displays, smartphones and peripherals. It also provides e-business services to businesses, governments and consumers. In 2012 Acer was the fourth largest personal computer vendor in the world. In the early 2000s, Acer implemented a new business model, shifting from a manufacturer to a designer, marketer and distributor of products, while performing production processes via contract manufacturers. In addition to its core business, Acer also owns the largest franchised computer retail chain in Taipei, Taiwan.

Technical information:

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Icon statusInvisible
Icon settingHidden when inactive
Executable fileC:\Program Files\Acer\Acer eConsole\MediaSync.exe
Version1, 2, 21, 0
Parent processC:\WINDOWS\explorer.exe
Can be uninstalledYes
AutorunStarted form registry
KeyHKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows\CurrentVersion\Run
ValueMediaSync
EncryptedNo
Size on disk416 Kb
Minimum recorded memory usage6.9 Mb
Average recorded memory usage6.9 Mb
Maximum recorded memory usage6.9 Mb
Date when maximum memory usage occured24/02/2012 10:03:13 PM
Minimum recorded CPU usage0%
Average recorded CPU usage0%
Maximum recorded CPU usage0%
Date when maximum CPU usage occured24/02/2012 10:03:13 PM
Started at24/02/2012 7:02:21 PM
Total CPU time 1 seconds
Imported functions
Some relevant texts from the exe file